Hotel Slo
Key team member of Hotel San Luis Obispo pre-opening phase a year before opening
“Hotel San Luis Obispo is a modern urban resort that embodies the essence of SLO. Featuring Piadina and Ox + Anchor – two on-site restaurants; three bars including our rooftop lounge with a bocce ball court; social gathering and meeting facilities; Sol Spa – a full service spa; and luxurious pool and jacuzzi area.”
Developed Hotel SLO
Brand Voice
Brand Aesthetic
Website Design & Copy
Email Marketing Campaigns
Strategic Sales & Marketing Plan
Guest Room & Meeting Space Names
Being a part of the pre-opening team at Hotel SLO has been a very rewarding experience. I have collaborated with the architectural group Gensler on exterior and interior design selections for Hotel courtyard, rooftop bar, lobby, restaurants, spa, meeting spaces, guest rooms, and all surrounding areas. I worked closely with the web developer and Hotel owners from the concept to the creation of the Hotel website which consisted of the design aesthetic, brand voice, and overall user experience. Following that, I managed the website with the web developer and updated it accordingly.
Ox + Anchor restaurant
Key member in the development of Hotel San Luis Obispo’s fine dining restaurant prior to opening
“Chef Ryan Fancher puts a modern spin on the classic steakhouse, drawing inspiration from the hills and sea surrounding San Luis Obispo. Ox + Anchor features a carefully curated wine list focused around the Central Coast.”
Developed Ox + Anchor
Brand Voice
Brand Aesthetic
Brand Name and logo
Email Marketing Campaigns
Strategic Marketing Plan
Worked closely with Gensler interior designer and Hotel Owners to determine fine dining restaurant concept.
Piadina restaurant
Key member in the development of Hotel San Luis Obispo’s casual restaurant prior to opening
“Gather at Piadina restaurant for relaxed farm fresh California cuisine with Italian influences. Piadina offers creative cocktails, local wines and craft beer. Enjoy a meal in our lively dining room or garden courtyard.”
Worked closely with Gensler interior designer and Hotel Owners to determine casual restaurant concept.
Developed Piadina
Brand Voice
Brand Aesthetic
Brand Name and logo
Email Marketing Campaigns
Strategic Marketing Plan
Sol Spa
Key member in the development of Hotel San Luis Obispo’s full service spa prior to opening
“
Hit pause and cocoon in Sol Spa’s comforts. Our seasoned team will nurture you in every detail of your experience with grace, authenticity, and intuition. ”
Developed sOL sPA
Brand Voice
Brand Aesthetic
Brand Name and logo
Email Marketing Campaigns
Strategic Marketing Plan
various Photoshoots
Hotel san luis obispo photoshoots
I organized two professional Hotel photoshoots with photographer Tanveer Badal consisting of location selection, creative direction, and styling for Hotel SLO, Ox + Anchor and Piadina restaurants, and Sol Spa. I hand selected final images to be used for Hotel website, marketing material, and overall brand aesthetic.
Gensler photoshoot
I organized professional Hotel photoshoot with Gensler architectural photographer Ryan Gobuty consisting of location selection, creative direction and styling. Photos used for Gensler portfolio and Hotel SLO marketing material.
